Norka Luque : Singing to Inspire and Restore Hope

When it comes to stories of hard work and hope, none of them tells it better than Norka Luque. A Venezuelan by birth, Luke resides in the United States and her life is both inspirational and worth emulating. She is a professional singer and has remained steadfast in her course since discovering her love for singing at a tender age. Luque grew up with her parents who loved and encouraged her to pursue what she loves and now uses her voice to restore hope and inspire those who listen to her music.

Professional Relationship with Emilio Estefan

Norka is a Business Administration degree holder from France where her journey to stardom began. While studying, she became part of a band that exposed her to professional performances. It’s from her this that Emilio, her music producer noticed her talent and talent and signed her. Norka attributes her success to Emilio and credits him for making her dreams come true. Emilio believes Norka’s music can change the world; hence, he is dedicated to seeing her achieve that.

Milagro as an International Hit

Norka together with El Cata has been promoting her hit song ‘Milagro.’ The song is an example of what hard work and resilience can do and credits its success to the team behind the production. The composer of the song is Hermanos Gaitan while the producer is Emilio and is currently hitting the airwaves across the US, Puerto Rico, and Venezuela. It debuts as one of the most prestigious Latin Music Billboard’s favorite. The sound is a combination of reggae sounds, Mediterranean traces, and Caribbean sounds. All these combined with a remarkable message explains the force behind its success.

Restoring Hope

She exudes positive energy, and her sweet sounds connect with her fans emotionally. Norka believes that societal evolution is music is tied at the hip. Although rhythms and new genres are born, singers must strive to uphold the message in their songs. Through her song Milagro, Norka’s intention was to inspire people and restore their hope for living especially those undergoing similar challenges like the ones she overcame. She believes her life is a miracle and having gone through turbulent times in her life; she now looks at life from a different perspective. Norka knows music is her destiny; hence, she is living it to fulfillment.

Norka at MTV: http://www.mtv.com/artists/norka-luque/discography/

How Startups Can Benefit From Mike Baur’s Incubation Program

Many startups in Switzerland have a perfect opportunity to launch their growth strategy through the Swiss Startup Factory. This is a program that was launched in 2014 by former banker Mike Baur, whose passion for entrepreneurship has led him into venture capitalism and the need to invest in upcoming entrepreneurs. The program is run through three months and will offer incubation to the startups until they are mature enough to stand on their own in the competitive environment.

 

Mike Baur has expressed hope in the program citing that they have partnered with several companies and learning institutions that have agreed to avail the necessary materials and infrastructure that can work to support the startups during the incubation process.

 

Digital marketing strategy

Before the startups leave the Swiss Startup Factory, they are taken through the basics of digital marketing to help them manage their marketing with ease. Without marketing, startups would find it difficult to penetrate the competitive market since most established companies have sufficient resources to keep their presence felt for long. The Swiss Startup Factory works with professional marketers to ensure the startups make the right decisions when it comes to marketing and branding.

 

Law and taxes

Also vital in the management of a business is knowledge about business law and most importantly accounting. Understanding business laws allows you to keep the business on the right track and prevents one from falling prey of bad decisions. On the other hand, accounting ensures a business is able to account for every financial decision made and one can see the performance of the business at any particular time.

 

Access to financing

In most instances, startups come up with good ideas but they are limited from proceeding by the lack of finances. The Swiss Startup Factory offers financing options which include a pool of investors willing to inject money into a startup when they are certain the idea is brilliant and would guarantee returns.

 

Mike Baur

Mike Baur is a professional whose career in banking spanned over 15 years.  At this point, he came up with the idea to establish the Swiss Startup Factory, an incubation facility that is offering digital entrepreneurs a platform where they can have their ideas nurtured and molded into successful businesses.