Many startups in Switzerland have a perfect opportunity to launch their growth strategy through the Swiss Startup Factory. This is a program that was launched in 2014 by former banker Mike Baur, whose passion for entrepreneurship has led him into venture capitalism and the need to invest in upcoming entrepreneurs. The program is run through three months and will offer incubation to the startups until they are mature enough to stand on their own in the competitive environment.
Mike Baur has expressed hope in the program citing that they have partnered with several companies and learning institutions that have agreed to avail the necessary materials and infrastructure that can work to support the startups during the incubation process.
Digital marketing strategy
Before the startups leave the Swiss Startup Factory, they are taken through the basics of digital marketing to help them manage their marketing with ease. Without marketing, startups would find it difficult to penetrate the competitive market since most established companies have sufficient resources to keep their presence felt for long. The Swiss Startup Factory works with professional marketers to ensure the startups make the right decisions when it comes to marketing and branding.
Law and taxes
Also vital in the management of a business is knowledge about business law and most importantly accounting. Understanding business laws allows you to keep the business on the right track and prevents one from falling prey of bad decisions. On the other hand, accounting ensures a business is able to account for every financial decision made and one can see the performance of the business at any particular time.
Access to financing
In most instances, startups come up with good ideas but they are limited from proceeding by the lack of finances. The Swiss Startup Factory offers financing options which include a pool of investors willing to inject money into a startup when they are certain the idea is brilliant and would guarantee returns.
Mike Baur is a professional whose career in banking spanned over 15 years. At this point, he came up with the idea to establish the Swiss Startup Factory, an incubation facility that is offering digital entrepreneurs a platform where they can have their ideas nurtured and molded into successful businesses.