Don Ressler is the co-founder and the current CEO of Fabletics. He has changed the e-commerce fashion markets in a way we hardly know. Ressler has always focused on raising the bar in the fashion industry. He has always aimed at building an e-commerce brand that delivers the best fashion. At the start, Ressler never understood anything about fashion. However, he knew what it takes to make an e-commerce on Brandettes rise to the top. Don Ressler has had a challenging entrepreneurial journey. He has been highly successful in influencing buyers to purchase from him.
Mr. Don Ressler got into the e-commerce business at a very young age. He founded FitnessHeaven.com and later sold it at one billion dollars. Don Ressler had a passion for the e-commerce market and wanted to build something that would change fashion. Their love for business saw them launch a startup company known as Intelligent Beauty. They later decided to sell Intermix Media to News Corp so as to focus on their startup.
Intelligent Beauty did well in the first year of operation. The two businessmen decided to expand their business to other areas such as beauty and health. Most of the products they sold did incredibly well in the e-commerce markets on Internetretailer.com. They created a personalized shopping experience for clients, and most of them loved it. They would later form a new business called JustFab. JustFab focused on cutting edge fashion mixed with social interaction. The availability of a membership platform saw items at JustFab get sold at discounted and affordable prices. The result was that thousands of customers flocked to buy from them.
JustFab was recently rebranded to TechStyle Fashion Group. JustFab has had several other changes such as the relocation to other areas in El Segundo. When the two businesspeople founded TechStyle, it was to become a simple firm. They decided to establish it in El Segundo as it was an ideal location. The name JustFab was an abbreviation of Just Fabulous. They chose to have the company located in El Segundo because it was close to the beach, had an international airport nearby and was the best place where they could expand their office. JustFab has always been rapidly expanding. The company has bought and opened other daughter companies such as Fabletics, Shoe Dazzle, and FabKids. See: http://www.techstyle.com/happy-in-el-segundo-techstyle-coo-anton-von-rueden-on-the-perks-of-life-in-the-south-bay/